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More Google Changes to Algorithms

2:11 am by iinky in SEO

After the large, recent changes to Google’s algorithms that were widely reported, we might be in for some future, smaller ones, that hit domainers (people who buy and sell domains) pretty hard.

The rumored changes would reduce the importance of having an exact keyword match in your domain (eg. DigitalPhotography.com), and focus instead on the content more, when compiling results.

Mark Jackson, of Vizion, says to respond to the changes

Successful search engine optimization is not just about building for what’s worked in the past, or what might work today, but focusing instead on ‘if I were Google’ and building towards that. While a keyword rich domain may still be counted — it does show a degree of ‘focus’ on that topic/keyword, obviously — how much should it count, really?

Would you, as a searcher, want to find a 10 page website ranking highly for some research that you’re conducting? To me, the intent of your search is to find a website of substance, authority, popularity and a quality user-experience. Focus on these things for long-term success.

Jackson said.

There are many other factors at play, such as the size of your site (big brands have been doing well – too well? – lately).

And don’t expect this to go too far, as many company’s branded domains include keywords without intention. Having a keyword in your domain can also help people remember your site, and to help them find relevant information as they scan down the first page of Google’s results.

Read the full article here.

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